About JnrlStr

JnrlStr is a general store for modern humans.

We curate beautiful, useful and innovative everyday products for our retail shop on the Lower East Side, and our ecommerce site JnrlStr.com.

The shop's objects are organized by color, with each month focused on a single color that shifts throughout the year.

JnrlStr is curated by Doug Jaeger (former president of the Art Directors Club) and Kristin Sloan (former dancer and director of new media for New York City Ballet). We are designers and creative technologists who push boundaries in the fields of marketing, visual media and the performing arts. We get excited when we find exceptional design and efficient functionality in our everyday lives (and we get frustrated when we see how ugly the inside of the average bathroom cabinet looks!). You can see our client work at JaegerSloan Inc.

Have a favorite product that you use everyday and can't live without? Let us know about it!

Sign-up for our email list or follow us on twitter or facebook to be invited to our Openings and Exhibits.